You may have heard by now that Google stated it would be updating its mobile search results soon, ranking algorithm to favor websites that are mobile-friendly.
As of April 21, 2015, you should already be seeing better performance from Google’s mobile search results for websites that are currently mobile-friendly. Several months ago, Google began giving notice to websites currently not mobile-friendly. For those of you who are not SEO savvy, have realized that if not addressed promptly, warnings from Google can turn into business killers.
So, you may be asking, what does this change mean to my small business? Pretty much that mobile is now a requirement, not an option. Previously, mobile websites have been a nice little perk, but not a necessity. Of course, now, this is a direct contradiction to how people use the Internet. From a recent TechCrunch study, 75% of current smartphone users will use the Internet from their devices. If your small business website isn’t mobile-friendly, this may send a message to your current and potential customers that you don’t care about their visits. If you are not currently thinking this way, you can bet Google is. Mobile-friendly websites must now be a “must have” for all businesses.
As a small business, however, you may have an advantage over the larger brand businesses. Why? Because most larger brand businesses are still living on old technology. They don’t want to upgrade because it could be time consuming and expensive. Websites for small businesses have the advantage. With Google’s update, your small business that currently has a mobile-friendly website may surpass larger competitors that haven’t updated their websites.
How can you find out if your website is mobile-friendly? Just ask Google. Visit Google’s mobile-friendly test and enter your URL. In ten seconds or less, you can test your website to see how mobile-friendly it is (or isn’t.)
If your website fails the Google test, make the proper fixes. When you finish with Google’s test, they will provide you with a list of recommendations to implement. Follow those directions and your website will be good to go. If the changes will be time-consuming or expensive, you may want to consider rebuilding your website.
This might be the perfect time to create a new website. It might be easier to ditch the old website and construct a new one. If this is the route you choose to go, keep Startup Web Design in mind. We offer mobile-friendly websites that are easy and affordable.
Isn’t it time to say, “if you can’t beat them, join them?” Mobile is the way to go now, whether you like it or not. Otherwise, your website may become obsolete and potential customers will move on to websites that are mobile-friendly.
Google has taken the lead in the way the Internet is used. Ensure your website is optimized and mobile-friendly today.
Contact us if Startup Web Design can assist you in turning your current small business website into a mobile-friendly website or if you want to completely start from scratch and reconstruct your current small business website into a current user-friendly and mobile-friendly website.